Hi Friends,

This is my second post and this time i want to elaborate on the term “Google Bombing”.

I believe everybody knows what google is and how does it functions.

Now Google bombing is the practice of using anchor text to make a page show up in the SERPs under keywords that are out of context/Theme for that particular page.

For instance, if you want your arch enemy’s page to be #1 on Google for “Ridiculous site”, you’d get as many people as possible to link to his page using “Ridiculous site” as anchor text. Google bombing can of course also be used to create a positive effect in real time. In theory you could get your own site listed at the top for very targeted keywords using the same technique. Both these uses are of course aimed at manipulating search results and as such are termed as spam.